Hi! I’m Alex, the owner of Threadway Embroidery, welcome! Threadway Embroidery is based in Coventry, and run by me, with the support of my friends and family. I love animals, travelling, coffee, and all things colourful! I take pride in providing high quality products and unique items you’ll be proud to wear.
I’ve spent a lot of time combing through the products my suppliers offer (they have a lot!), and speaking to brands at trade fairs, to ensure that as much as possible, the products I use are consistently high quality, sustainably made, and fully traceable. This includes knowing where the manufacturing process takes place, ensuring that the people making the clothes are fairly paid and treated well, and using materials and techniques that are less damaging to our planet.
Theatre is a huge part of my life, and has shaped who I am, so being able to create beautiful, high quality merch for productions is so much fun and has quickly become one of my favourite type of order to complete.
Something I love about running this business is being able to get to know my customers, and working with them to create a product that works for you, that you can be proud to wear. It’s so fun to explore different options and experiment with new ideas.
I’m super grateful for the support I have from the people closest to me and I can’t wait to see where this journey takes me, I hope you’ll come along too.
