About Me

Threadway Embroidery is a microbusiness based in Coventry and owned and operated by Alex (that’s me). I take pride in creating high quality show merch, sustainable workwear for small businesses, and unique personalised gifts. My passion for my business is fueled by my experiences working in theatre and my love for being creative and crafty.

When you work with Threadway Embroidery, you can trust that the items I supply are great quality and embroidered with care. I’ve spent a long time combing through wholesale suppliers, speaking to brands and comparing products, to put together a core range of products that I’m proud to stock and you’ll be proud to wear.

I have a background in theatre, having been involved all my life and pursued a career backstage, including having the opportunity to tour with a number of incredible productions, so I know how it feels to be able to wear merch with your show logo and your name, and that feeling of pride lasts way beyond finishing the production.

My business is only me, no big boss in an office, no huge team in a warehouse, so you know that when you work with me the process will be personalised to your needs, and I’m always excited to discuss new ideas and explore options.

I’m super grateful for the support I have from the people closest to me and I can’t wait to see where this journey takes me, I hope you’ll come along too.